A review by maggies
I Love It. What Is It?: The Power of Instinct in Design and Branding by Turner Duckworth, Gyles Lingwood

informative reflective fast-paced

5.0

Super engaging look at the power of intuitive branding and design through essay from clients and designers at the agency that brought us the Amazon smile. I particularly loved:

• "Giving a Shit: Branding a legendary metal band" by Jamie McCathie - discussing how the best work is done when you care about it through his collaboration with Metallica
• "Sticky Moments: Having pun at work" by Chris Garvey - sharing quick and unrefined Post-It Note puns that nurtured her creativity
• "Room to Breathe: The positive effect of physical spaces" by John Anthony Dumey - exploring how space design can support and cultivate and express ideas without words