A review by joewilkinson
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

5.0

Unexpectedly amazing. Perhaps it's because I recently read Adam Grant's 'Think Again' which has a lot of similar themes about thinking and creativity. I expected it to be very business-y but was so surprised by the engaging recounting of the story of Pixar. So many little nuggets of wisdom that I took from it and will most likely read it again.

Also I teared up several times which is very impressive for a business book so well done. Made me even more interested in the story of Pixar, as initially I wasn't too bothered, I picked this up for its thoughts on creativity on general.