A review by chyneyee
Startupland: How Three Guys Risked Everything to Turn an Idea Into a Global Business by Mikkel Svane

4.0

An inspirational true story of how Zendesk starts from nothing and reaches to this far.

Business related books are never my cup of tea because most of the authors telling the readers on how miracles happened to them, how they create miracles or only people with similar level with them can achieve what they had achieved.

This story is more realistic as it involves the story of the difficulties that he experiences when building his business. The most important thing is he gave the impression to us that he is just an ordinary person like us with variety of weaknesses such as lacking of communication skills, negotiation skills and other skills which he slowly obtained during the process of building the product. This makes the story more believable comparing to other business stories which are more focusing on their successes.

Also, the story never trying to indicate you need to be smart or need to think like him in order to succeed. He is just an ordinary person with strong determination to achieve his goal and passion in building a product that can change our lives for the better.