A review by bettinab
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

funny informative reflective medium-paced

4.5

I'm selective with non-fiction and critical about the source. Dan Ariely is a respected researcher in his field and I have recently become more and more interest on anything related to behavior. Ariely tells stories rather than just reciting his own experiments, and this makes for an easy, light and fun read that is insightful and thought-provoking regardless. A good intro for anyone interested in learning more about the rational irrationality of human beings.