shellballenger 's review for:

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do by Clotaire Rapaille

3.0

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An interesting way of looking at why we buy into the things we do. It is informative and intriguing. I had to read this book for my Creative Advertising Strategies class and found it enjoyable and worth my time. Not anything that I probably would have come up with on my own but once I read it, completely agreed with what was being said and taught.