A review by jw2869
Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis

informative

5.0

This was the perfect book for where I am in my entrepreneurial journey. It presents a different version of business success that isn't about growth and scale, but about building a business that helps you achieve your business of enough.  Paul argues that "sometimes 'enough' or even less is all we need, since 'more' too often equates to more stress, more problems, and more responsibilities in both life and business."

It's really about bringing mindfulness into business. What are you trying to achieve? What lifestyle do you want? Is growth the best way to solve this problem? Companies of one use systems, automations and processes to build a business that is not trading time for money. They allow more space to creatively solve problems and focus on the things that matter to you and your customers.

There are lots of tangible tips on how to identify your unique skillsets, build a business that leverages who you are rather than being forced to contort to be a certain type of professions, identify where to invest business resources for maximum impact, minimum viable produces, and how to build customer and client relationships that allow for business sustainability. Highly recommend this read.