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lauren_shoe 's review for:
When I've discussed current surveillance practices of online platforms (whether search or social media) with students, I often encounter an attitude of inevitability. This inevitability is somewhat frustrating for those of us barely old enough to remember a time before it felt this way, and I often end up agreeing with them because I too feel powerless at times. Inevitability is the first of several traits Zuboff identifies in the new social norms that clearly signalled to me how thorough her understanding and theorizing is of this new form of capitalism. The scope of this is impressive and warrants the 500+ pages (excluding notes and an exemplary index). I came of age while all of these historical moments came to pass, and I remember thinking, especially of Facebook, that it could have been radically different if the profit imperative weren't the driver...lol.
I plan to use parts of chapters from this (3,10,16) to supplement a syllabus on algorithms and bias for a first year seminar where we're reading nearly all of Cathy O'Neil's Weapons of Math Destruction. Though I find Zuboff's writing clear and accessible, I realize it's a stretch for college freshmen because there are marxist terms that her audience would most likely find familiar but a strictly general audience would not.
Most engaging theory on inequality leaves me renewed to get angry, find agency, and do something. Zuboff's book, especially those last two chapters, accomplished just that.
I plan to use parts of chapters from this (3,10,16) to supplement a syllabus on algorithms and bias for a first year seminar where we're reading nearly all of Cathy O'Neil's Weapons of Math Destruction. Though I find Zuboff's writing clear and accessible, I realize it's a stretch for college freshmen because there are marxist terms that her audience would most likely find familiar but a strictly general audience would not.
Most engaging theory on inequality leaves me renewed to get angry, find agency, and do something. Zuboff's book, especially those last two chapters, accomplished just that.