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aarongertler 's review for:
Ogilvy on Advertising
by David Ogilvy
David Ogilvy is one of the great marketing geniuses of the 20th century, and he also built a company that remains successful to this day. His secret? Using lots of numbers to test folk wisdom. Here, he shares those numbers with you and explains why people who say otherwise are wrong. Then he shows you a picture of the castle he owns in Scotland, in case you needed extra proof.
This was my second-best marketing book of 2014, after [book:Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition|89969], because the idea density is lower and because there are many digressive stories some people won't enjoy, but Ogilvy is a better writer than Abraham and includes lots of beautiful pictures. It was a close call.
This was my second-best marketing book of 2014, after [book:Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition|89969], because the idea density is lower and because there are many digressive stories some people won't enjoy, but Ogilvy is a better writer than Abraham and includes lots of beautiful pictures. It was a close call.