A review by chandlersarahh
Contagious: Why Things Catch on by Jonah Berger

4.0

Contagious is a pretty thought provoking read. It's stuffed with humorous examples of viral campaigns, analysis and commentary on the foundations of social transmission in each situation. Overall, I thought this was a quick read that had me laughing while being taking in very informative material on marketing concepts. I work in the marketing field with B2B companies. Even though I thought this book highlights the efforts of lots of B2C companies and their efforts, the principles are still applicable to B2B marketing. I received this boom free through BuzzAgent.com