A review by jjwilbourne
Traction: A Startup Guide to Getting Customers by Gabriel Weinberg, Justin Mares

5.0

This is one of those books where I read it in full but will have to re-read it in pieces as a desk reference. Due to the age of this book, some of the tactics are a little dated, but the underlying strategies are still sound and will likely continue to be for another dozen years (at which point) there may be a second or third edition (which would be nice).

Pick this up if you're just starting a business (especially if it's a digital or tech startup). It'll help you get started and move to profitability.