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junderscoreb 's review for:
This is a very thin intro to a big topic, the content of which could have been covered in a single, non-skeptical magazine article. Its astonishingly repetitive — I think everyone mentioned gave the same two quotes, one about how well look back and see factory farming as a moral outrage, and another about how “real” meat isn’t natural either. Both are true! I got it the first time. The author could have used some of that space trying to answer what the real technical hurdles are, or addressing how lab-grown meat might hate unintended consequences when grown at the scale he’s hoping to reach (just like every large scale industry creates novel problems that weren’t so obvious at their inception.)
I did come away from this with a better, if still elementary, understanding of cultured meat. I also learned that the “natural ice” industry — which cut ice from lakes to sell to people with ice boxes — roamed against refrigeration as unnatural and probably dangerous, in a compelling example of how incumbents always frame newcomers as reckless. Finally, a point the makes at the very end that o found useful was to flip on its head the idea that people will eat lab meat because their moral outlook on meat is changing. Instead, people will come to admit how abhorrent factory farming is only after they’ve grown used to eating meat that allows them to not feel threatened by this conclusion.
As a vegetarian, I came away feeling like I had found an easier solution to all this stuff. But we already knew vegetarians were a bunch of smug bastards.
I did come away from this with a better, if still elementary, understanding of cultured meat. I also learned that the “natural ice” industry — which cut ice from lakes to sell to people with ice boxes — roamed against refrigeration as unnatural and probably dangerous, in a compelling example of how incumbents always frame newcomers as reckless. Finally, a point the makes at the very end that o found useful was to flip on its head the idea that people will eat lab meat because their moral outlook on meat is changing. Instead, people will come to admit how abhorrent factory farming is only after they’ve grown used to eating meat that allows them to not feel threatened by this conclusion.
As a vegetarian, I came away feeling like I had found an easier solution to all this stuff. But we already knew vegetarians were a bunch of smug bastards.