A review by mattgoldberg
The Confidence Game: Why We Fall for It . . . Every Time by Maria Konnikova

1.0

Tapping out after 70 pages. Any insights Konnikova might have are buried in a flood of pop psychology and endless repetition based upon broad concepts. For example, Konnikova argues that “mere exposure” and repetition leads to positive familiarity. But if that were true, no ad campaign could possibly fail. If I say to you, “1-877-Karz-4-Kidz” does it make you happy or does it make you want to firebomb my house?

When you couple the weak writing with Konnikova being a protégé of the notorious Steven Pinkner and the link she puts in her notes section not leading to any actual notes (perhaps it did at the time of publication, but now it’s just praise for the book), I feel like to keep pushing ahead would be a waste of time. I have other books to read.