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A review by georginabrooke
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey
5.0
Like Kristina Halvorson's book 'Content Strategy for the Web, 'The Content Strategy Toolkit' is both incredibly useful at the same time as being really irritatingly written.
As a cheap way of imparting a lot of knowledge and practical guides that can be repurposed, this book is great, and there's lots of templates and practical examples I'll use to make me better at what I do. It's incredibly good value - essentially Brain Traffic distilling their business and document templates into one - very reasonably priced - book.
On the other hand it is a very irritating read, it's full of cutesy nods to the reader and faux enthusiasm that sets my teeth on edge and just seems quite inelegant compared to Sarah Richards/Winters much more paired back 'Content Design' - which infuses all of her laconic cool into meeting the user need (and getting rid of everything else) in its own editorial.
As a cheap way of imparting a lot of knowledge and practical guides that can be repurposed, this book is great, and there's lots of templates and practical examples I'll use to make me better at what I do. It's incredibly good value - essentially Brain Traffic distilling their business and document templates into one - very reasonably priced - book.
On the other hand it is a very irritating read, it's full of cutesy nods to the reader and faux enthusiasm that sets my teeth on edge and just seems quite inelegant compared to Sarah Richards/Winters much more paired back 'Content Design' - which infuses all of her laconic cool into meeting the user need (and getting rid of everything else) in its own editorial.