A review by jwells
Following: A Marketing Guide to Author Platform by David Gaughran

informative inspiring lighthearted

Excellent follow-up to Gaughran's Let's Get Digital. Both books are free; for this one you'll need to subscribe to Gaughran's mailing list, which is well worth doing anyway, if you want to learn about self-publishing. LGD is a guide to self-publishing, for someone who wants to make it a career or at least a side gig; Following focuses on the confusing topic of building an online author platform. Both books do an excellent job of cutting through the overwhelm and laying out a clear path to take the novice indie writer from zero to a decent foothold (a professional-looking self-published book, a website, a mailing list, and a start on social media). I really appreciate the sense of humor along with the simplicity and evergreen nature of the approach.