peanutscratch's profile picture

peanutscratch 's review for:

Algospeak by Adam Aleksic
3.5
funny informative reflective medium-paced

I think this says more about me being slightly away from the target audience, but I think there was too much time spent on discussing how terms can be grabbed from minority communities (including marginalized groups yes but also places like incel forums and things) and coopted by mainstream internet users and people IRL. I think the concept is pretty straightforward to grok but we did spent maybe 1/4 of the book there discussing it 😅

That said I loved the more detailed discussions on algorithmically driven language change and how a lot of it is actually driven by creators Responding to algorithm changes or social media censorship. The discussion of Glen McDonald's work on Spotify's algorithm and genre system was pretty interesting too, as well as just the idea of new words = new demographics, and the demographics of today being these microgenres and microlabels.