A review by thekoyakoyakoya
Blink by Malcolm Gladwell

informative medium-paced

3.0

This is a light, easy-to-read book that delivers on an interesting premise, which is exploring how we use our minds to make split-second decisions that can be surprisingly accurate. Though there are times when the terminology can be a bit cumbersome, the general ideas presented are useful and digestible. Gladwell covers many different scenarios and applications with his research — ranging from testing the strength of marriages via facial expressions to the thought processes of cops who fire their weapons at innocent civilians — and brings in the expertise of many scientists to back up his claims. I appreciated how the book covered some sticky subjects like racism and autism, the intricacies of which immediately came to my mind when I read some of the author’s earlier arguments. I was pleased to find that there wasn’t a defeatist attitude about confronting our prejudices in daily life (though I must say that claiming people without autism experience “momentary autism” during stressful situations is an interesting choice of words…), and there is some hope in working toward making smarter decisions based on facts, not stereotypes.  Regardless, this is a simple and enjoyable read, ideal for when you have downtime or are even about to board a plane. The main ideas of the book could have perhaps been neatly summarized into an article, but <i>Blink</i> provides an in-depth look at the powers of perception that most of us take for granted and acts as a great stepping stone for those interested in discovering more about the world of the unconscious.