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A review by jsorense
Experiencia de usuario para Lean Startups: Cómo investigar y diseñar con mayor inteligencia y rapidez by Laura Klein
3.0
Decent book with sensible advice - I'd call it a strong 3 / 5.
Main points were:
* test your ideas early and continuously
- qualitatively (user interviews & observation) for open-ended questions
- quantitatively (A/B testing) for well-formed either-or questions
* prototype early and add incrementally
Only two things I think could have been improved:
* felt very repetitive to me
* the tone didn't help me respect the material (but maybe I'm just old school?) a little "flippant", and sort of preemptively angry about the fact that someone might disagree
Main points were:
* test your ideas early and continuously
- qualitatively (user interviews & observation) for open-ended questions
- quantitatively (A/B testing) for well-formed either-or questions
* prototype early and add incrementally
Only two things I think could have been improved:
* felt very repetitive to me
* the tone didn't help me respect the material (but maybe I'm just old school?) a little "flippant", and sort of preemptively angry about the fact that someone might disagree