A review by mrs_bonaventure
Everybody Lies: What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz

4.0

Brilliant, really enjoyed this intelligent, pacy, conversational book. It has some weakness in thinking that A/B split testing was invented with the internet rather than having a nearly 100 year old history in many fields (including direct marketing tests in the 1920s done with newspaper coupons), but he is right that the scale and immediacy of the Internet makes them faster and easier than ever to perform. In every other respect it was prescient, wide ranging, interested and curious about the world. I would love to read a follow up in 10 years time.