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A review by sipho_md
Side Hustle: Build a Side Business and Make Extra Money - Without Quitting Your Day Job by Chris Guillebeau
4.0
The term "side hustle" has become quite popular in the modern vernacular. The term, of course, refers to an activity or project undertaken outside of one's normal working hours with the aim of generating additional income.
This book gives very practical tips as to how to start and grow a side hustle. The author urges prospective hustlers to get into the habit of looking for opportunities everywhere, while making sure ideas are feasible(earn money in a short period of time and can be done using your current skills and time), profitable (have a clear benefit that people will pay for) and persuasive (solve a problem and will bring recurring income), and can transition it to a next level/long term hustle.
Offers must be clear and urgent, consisting of a promise, a pitch and a price (using the cost-plus model) - using deals and promotions to encourage action when necessary - and it should be as easy as possible for customers to pay.
Guillebeau encourages starting before you’re ready by conducting tests for “proof of concept” and then creatively reaching customers once they are identified.
I quite enjoyed this book. It doesn't quite walk you through how to go from idea to execution but does give some useful considerations and handy pointers if you already have some ideas you're toying with. There are also suggestions of side hustles to try, so thats an option too - although, you'd probably have to look elsewhere for guidance on HOW to execute them.
This book gives very practical tips as to how to start and grow a side hustle. The author urges prospective hustlers to get into the habit of looking for opportunities everywhere, while making sure ideas are feasible(earn money in a short period of time and can be done using your current skills and time), profitable (have a clear benefit that people will pay for) and persuasive (solve a problem and will bring recurring income), and can transition it to a next level/long term hustle.
Offers must be clear and urgent, consisting of a promise, a pitch and a price (using the cost-plus model) - using deals and promotions to encourage action when necessary - and it should be as easy as possible for customers to pay.
Guillebeau encourages starting before you’re ready by conducting tests for “proof of concept” and then creatively reaching customers once they are identified.
I quite enjoyed this book. It doesn't quite walk you through how to go from idea to execution but does give some useful considerations and handy pointers if you already have some ideas you're toying with. There are also suggestions of side hustles to try, so thats an option too - although, you'd probably have to look elsewhere for guidance on HOW to execute them.