A review by duchessofreadin
Do Purpose: Why brands with a purpose do better and matter more. by David Hieatt

4.0

I really enjoyed this view of branding and using more of a purpose in getting the formula right. While some branding can happen accidentally, there is a drive to be more conscious of where we are spending our time, and making sure that we are doing it properly.

Great read, and very well laid out. It was a very driving and an easy to understand model. I really enjoyed it, and was able to take several pieces that can be used pretty quickly.