A review by vasvalch
Traction: How Any Startup Can Achieve Explosive Customer Growth by Justin Mares, Gabriele Weinberg

2.0

This is one of the weakest marketing books and it perfectly shows why I hate tactics-oriented business writing. It goes like this: "Hey, here's a bunch of tactics you can use. They worked for some companies. Go ahead, test a bunch of stuff and see if anything sticks." While this can be nice for idea generation, it's terrible advice to people without experience in strategy building. How do you go about testing? What should you be aiming for? What goals should you set? These are far more important questions than what channels you can use.