A review by mapetiteliseuse
The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done by Peter Miller

5.0

I want to write a long review about this book but I won't. It gets five stars; because unlike many of the non fiction titles I've read recently it is well written AND of excellent content.

The appeal for me was not only the insight into animal behaviour (which is really fascinating) but how this reflects on the power of the crowd and decision making in humans. I particularly enjoyed relating this to social media (no surprise there) and will definitely use some of the principles in my work.

Don't read it if you're 'just' a keen animal behaviourist, and don't read it if your 'just' a manager looking for ways to make a team work smarter. You need to see something more to make the most of this one.