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A review by wintrovia
How Google Works by Jonathan Rosenberg, Eric Schmidt
4.0
Google has always been an interesting company to me. They seem at times like a benevolent uncle that provides free and useful tools to us all, then they seem like a corporate megalith that hoovers up the competition and finally they're cast often as the modern Skynet - on a mission to destroy the human race and replace it with an algorithym.
This book gives a really interesting insight into how Google has grown and the way they do things. The emphasis on coming up with ambitious plans and then doing them is quite interest to hear about. The synical part of me thinks they're holding back a lot about the brass tacks of what goes on behind the scenes but it's still interesting to know how they work.
The expression "smart creatives" makes my skin crawl a bit, so to hear it used so often in the book wasn't great. I get what they mean when they say this but it's still a bit cheesey and corporate at times. That might be the difference between American and UK work cultures or it might just be me being a grumpy old git.
So I'd recommend this book but perhaps caution that it's Google's story told by the people at the middle of it, so you're not getting warts and all but it's still full of insights into the giant mega-company that will probably destroy us all some day.
This book gives a really interesting insight into how Google has grown and the way they do things. The emphasis on coming up with ambitious plans and then doing them is quite interest to hear about. The synical part of me thinks they're holding back a lot about the brass tacks of what goes on behind the scenes but it's still interesting to know how they work.
The expression "smart creatives" makes my skin crawl a bit, so to hear it used so often in the book wasn't great. I get what they mean when they say this but it's still a bit cheesey and corporate at times. That might be the difference between American and UK work cultures or it might just be me being a grumpy old git.
So I'd recommend this book but perhaps caution that it's Google's story told by the people at the middle of it, so you're not getting warts and all but it's still full of insights into the giant mega-company that will probably destroy us all some day.