A review by annamjohnson16
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

3.0

I think the authors have a lot of interesting points to make and things to say. The “ways to be persuasive” are dated, at best, however, and the disconnect with modern society slightly distracted me while reading the descriptions of each experiment. I read this for my job and it’s given me some fresh new ideas, though I can’t ever see myself swearing by any of the methods detailed.