rosa_inverno 's review for:

The Kingdom of Prep: The Inside Story of the Rise and (near) Fall of J. Crew by Maggie Bullock

4.0

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I love a corporate rise/fall. It's my true crime. This one was particularly interesting to me even though I never really wore much J Crew. I always saw it as an expensive brand for some reason, which made the discussions of affordability or lack thereof interesting.

I particularly enjoyed the discussions of the development of preppy fashion and the effects of the modern fast fashion, rapid trend cycling on the fashion landscape.