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A review by saucy_bookdragon
Cultish: The Language of Fanaticism by Amanda Montell
challenging
dark
informative
fast-paced
3.5
The first half of Cultish was really informative and interesting, dealing specifically with well known religious cults such as Jonestown and Scientology, with a specific focus on the kind of language they use. It made me realize I did not know enough about famous cults. For example, the fact Jim Jones was losing control and becoming desperate by the time he called for mass suicide or the fact Scientology has a paramilitary. The author was extremely compassionate towards victims, emphasizing the fact brainwashing does not exist and that people who join cults are not idiots.
Sections 4-5 were disappointing though, dealing with MLMs (the pyramid schemes kind not the gay kind) and fitness programs. They spent the whole time justifying why these groups are cultish and so mainly applied the information discussed in the first half, which made it redundant and the authors arguments felt like reaches at times, she even admits at the end of chapter five that fitness programs aren't really a concern. This would've been stronger if it focused specifically on religious cults and then made quick comparisons to how the methods apply to non-cult groups, or maybe if it had been one chapter about cultish groups.
The last section is a return to form as it discusses New Age and conspiracy theory internet personalities. These are much closer to traditional cults and its a fascinating discussion on how these groups form with the internet. It made me wish that the non-cult sections had been cut/condensed and the book could've expanded more on actual cults, especially since there were a lot of examples mentioned that could have used expanding on.
Also, it seems odd that since the doors were opened for cult-like groups that there wasn't any discussion of celebrity fandoms. They're mentioned maybe twice but never expanded on or explained. I mean they're groups of people extremely devoted to one person/a group of people who have their own distinct language, in jokes, and culture. Their beliefs are often near religious and the lore they create is often intricate and a mythology around the person. I think especially Swifties, kpop stans, and Beatlemania would be interesting to study.
Cultish is overall an interesting introduction to the role language plays in cults and thought provoking, though it could have used more focus and more examples.
Sections 4-5 were disappointing though, dealing with MLMs (the pyramid schemes kind not the gay kind) and fitness programs. They spent the whole time justifying why these groups are cultish and so mainly applied the information discussed in the first half, which made it redundant and the authors arguments felt like reaches at times, she even admits at the end of chapter five that fitness programs aren't really a concern. This would've been stronger if it focused specifically on religious cults and then made quick comparisons to how the methods apply to non-cult groups, or maybe if it had been one chapter about cultish groups.
The last section is a return to form as it discusses New Age and conspiracy theory internet personalities. These are much closer to traditional cults and its a fascinating discussion on how these groups form with the internet. It made me wish that the non-cult sections had been cut/condensed and the book could've expanded more on actual cults, especially since there were a lot of examples mentioned that could have used expanding on.
Also, it seems odd that since the doors were opened for cult-like groups that there wasn't any discussion of celebrity fandoms. They're mentioned maybe twice but never expanded on or explained. I mean they're groups of people extremely devoted to one person/a group of people who have their own distinct language, in jokes, and culture. Their beliefs are often near religious and the lore they create is often intricate and a mythology around the person. I think especially Swifties, kpop stans, and Beatlemania would be interesting to study.
Cultish is overall an interesting introduction to the role language plays in cults and thought provoking, though it could have used more focus and more examples.
Content Warnings
Graphic: Murder, Suicide, and Sexual assault
Moderate: Gun violence and Rape