A review by bookschharming
Brand Up: The Ultimate Playbook for College & Career Success in the Digital World by Stacey Ross Cohen

5.0

Brand Up by Stacey Ross Cohen, with Jason Shaffer and Alan Katzman, is an essential guide for young adults navigating college and career success. I loved it for its comprehensive approach to personal branding, entrepreneurship, and digital presence.

The book offers actionable steps to build an authentic personal brand while leveraging social media strategically. I appreciated the emphasis on authenticity and relatable storytelling. It encourages readers to showcase their strengths and values genuinely.

Stacey Ross Cohen also dives deep into entrepreneurship, providing links to teen programs, school and community-based initiatives, and volunteering opportunities—all in one place. This resource-rich approach empowers readers to explore innovative career paths.

The insights from 40 college admission experts are a game-changer, debunking myths about applications and highlighting what truly matters. It guides students in crafting compelling, genuine applications.

The interactive exercises, real-world examples, and engaging writing style make learning enjoyable and impactful. Brand Up is not just a book; it is a strategic playbook for thriving in today’s digital age.

I highly recommend it to students, young professionals, and educators. It is a powerful tool for building a successful future.

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