A review by tesshuelskamp
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives by George Lakoff


Cognitive scientist George Lakoff explains the linguistic framing behind conservative talking points and arguments in a short and clear handbook. He argues that the most effective way to debate is to couch the issues you care about in your values (Equality, Freedom, Security, Responsibility).

I didn't do any digging, but the science seems sound. The framing gymnastics he encourages seems slightly Orwellian but not too manipulative. His dissection of conservative talking points alone is worth the read.

I'll probably read this book again right before Thanksgiving :)