A review by vlad
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

2.0

The author's ideas are at times kind of retro, and disproven by modern research. E.g., he asserts that "men are wired to procreate aggressively." He uses the insult of "[soandso] never kissed a girl" as the ultimate insult. Twice, in reference to two separate "nerds." This sort of bro-style bullying feels completely out of date and harmfully hetero-normative. He describes certain tech firms as "the hot girl on campus" and says, "Sorry, Caitlin, you'll always be Bruce Jenner to me."

The above stupidity and backwards thinking notwithstanding, there's some smart stuff in this book about Google, Apple, Facebook, and Amazon.