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A review by davefoolery
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain by Steven D. Levitt, Stephen J. Dubner
4.0
This fits right in with the other Freak books. There are some great anecdotes and some seemingly reasonable steps to apply. My favorite anecdote was about advertising and using experiments to make decisions as well as fighting the "we've always done it this way" bias.
In this particular instance a company was convinced that TV advertising was very effective for them. Because of the cost of TV ads they could only run ads three times a year. They chose 1. right before Memorial Day, 2. right before Black Friday and 3. right before Christmas. They always saw a spike in sales after the tv ads. Could that be because those are some of the biggest shopping days of the year? They can't test it because they've always done it that way.
In this particular instance a company was convinced that TV advertising was very effective for them. Because of the cost of TV ads they could only run ads three times a year. They chose 1. right before Memorial Day, 2. right before Black Friday and 3. right before Christmas. They always saw a spike in sales after the tv ads. Could that be because those are some of the biggest shopping days of the year? They can't test it because they've always done it that way.