A review by goironmo
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell

3.0

I didn't feel compelled to finish this. It was interesting, but she spent 10 pages or so quoting extensively from Dan Ariely, with whom I just took a six-week class, so I didn't feel that I was learning anything new. Mostly this was a recap of several of my classes from business school. And what you think is reduced cost, normal goods at an outlet store? Most likely it was actually made for the outlet store of cheaper, inferior material, giving the manufacturer and company a much higher margin (GAP, Banana, JCrew, Coach, Ralph Lauren are but some of the major offenders).