A review by readerturnedwriter
The Tipping Point by Malcolm Gladwell

2.0

I did not really like this book. I wouldn't recommend it. First of all, it could have been at least half the length and still contained all the relevant information. The author seemed to go on quite a few tangents, which were for the most part interesting, but only slightly related to his main theme. He also referenced a lot of studies (which were interesting) but then stretched things a bit to make the studies fit his points, rather than drawing his points from the studies. It was a little vague, where you read the book and thought, this is interesting but never really got ideas of what you could do with your own marketing. In fact, a lot of what he talked about was inherent (or at least he claimed) so that other people could do exactly the same thing, but because they weren't born with that special something, they'd never be able to mimick it exactly. Your job was to find those people, not become them. It bothered me.

Even though I didn't enjoy the book overall, I was able to pull some useful ideas. I will also say that my brother-in-law read this book before Ben and I and really enjoyed it. If I were to make a recommendation, I would suggest finding a YouTube video that summarized the main events and talked about some of the studies in the book.