A review by bookschharming
Google Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career! by James Lynch

5.0

Google AdWords by James Lynch is a guide to the many opportunities for the PPC (Pay Per Click) professional. This e-book gives an insight into Google AdWords world.

The author describes how using Google AdWords one can boost traffic on his/her website. This book shows you how to become a Certified Google AdWords Professional. This book not only gives you a trick or tips but also open a whole new world of digital marketing for you.

James Lynch talks about all the opportunities available in PPC and Paid Search Professional. He describes how to create a campaign. He gives examples regarding Keyword search, optimizing ads, Google Display Network, how Quality Score (QS) affects one's account, and many more.

He also gives a brief description of how to make a Google AdWords certified professional and how to take their exams. This is my first read of this author. This book clears all my concept regarding Google AdWords. It proves a worthy read to me. The author didn't use any unwanted information. Everything is a point to point. The language is simple and easily understandable. It's a short read but a fruitful one. I recommend it to all. I really believe everyone gains something from this book.

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