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A review by rionstorm
Cultish: The Language of Fanaticism by Amanda Montell
funny
informative
reflective
medium-paced
4.25
Really cool exploration into the linguistic techniques used by cults and cultish groups, written in an simple to read, conversational way so it's easy to get through.
I liked that the author explored a wide range of groups, from the types of groups that would traditionally be seen as cults, to new age social media healers, MLMs, and conspiracy theory communities like QAnon, as it was really fascinating to see the same core linguistic and persuasive principals being applied in such different scenarios.
They look at both the positive and negative aspects of tight knit cultish groups, and consistently invite the reader to remain empathetic about to the factors that lead people to become part of these groups, without excusing any harmful behavior or views.
I liked that the author explored a wide range of groups, from the types of groups that would traditionally be seen as cults, to new age social media healers, MLMs, and conspiracy theory communities like QAnon, as it was really fascinating to see the same core linguistic and persuasive principals being applied in such different scenarios.
They look at both the positive and negative aspects of tight knit cultish groups, and consistently invite the reader to remain empathetic about to the factors that lead people to become part of these groups, without excusing any harmful behavior or views.
Content Warnings
Graphic: Gaslighting, Emotional abuse, and Suicide
Moderate: Antisemitism, Cultural appropriation, Sexual violence, Body shaming, and Religious bigotry
Minor: Pedophilia, Cancer, Racism, and Vomit