zuomiriam 's review for:

5.0

Richard Thaler is a genius (though I suppose you need quite a few brain cells to win a Nobel Prize). Nudge is, I think, the paragon of his written work in the field of behavioral economics. Simultaneously research-laden and accessible to the uninitiated, this book offers endless insight into human behavior and practical applications of his research. It is one of the few books that I am open to re-reading multiple times -- it is actually quite possibly one of the best books I have ever read.