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jazzmyth 's review for:
this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally.
I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I use something for professional networking doesn't mean it can't be candid.
one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace.
that aside, I'd recommend this book for anyone interested in personal branding or who has a business idea they want to get off the ground. it's a good overview of different platforms, and I was able to find what interested me so now I can read more specialized books.
I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I use something for professional networking doesn't mean it can't be candid.
one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace.
that aside, I'd recommend this book for anyone interested in personal branding or who has a business idea they want to get off the ground. it's a good overview of different platforms, and I was able to find what interested me so now I can read more specialized books.