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alyssanne 's review for:
Nudge: Improving Decisions about Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
I read this book for my Decision Science class and it's fascinating to see how making small changes to systems can vastly increase or decrease people's participation. This book was published in 2008, so I would be really interested to read a follow up, based on the events of the last decade. It came out right as Obama was taking office and the economy was tanking. What examples would they highlight from the ten years since and what comments would they make on politics now that things seem more divided.
They talk a lot about libertarian paternalism and how while those two words seem contradictory, they simply mean liberty-preserving.
"A nudge, as we will use the term, is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid."
When thinking about all of these factors in terms of marketing and decision science, there are great takeaways throughout the book about how people make decisions and how much they actually don't want to have to. More choice does not equal humans making better decisions for themselves.
They talk a lot about libertarian paternalism and how while those two words seem contradictory, they simply mean liberty-preserving.
"A nudge, as we will use the term, is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid."
When thinking about all of these factors in terms of marketing and decision science, there are great takeaways throughout the book about how people make decisions and how much they actually don't want to have to. More choice does not equal humans making better decisions for themselves.