A review by davemulder
Traction: A Startup Guide to Getting Customers by Gabriel Weinberg

5.0

Traction opens with a framework called Bullseye. The idea behind Bullseye is to test a number of growth channels, and quickly figure out which can help your business move the needle. To that end, the authors provide an in-depth look at 19 different growth channels, aided by interviews with people who have successfully used those channels to get traction.

It's a simple book and quick read, but I've already found it very helpful in thinking about strategic growth and critical paths.