A review by cristinaelenalaaa
How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold by Maria Brito

3.0

I won’t deny that the writing style of this book is of high quality and it left me with a feeling that Maria Brito has a solid future in the creative industry. The book’s introduction got me hooked on discovering more about creativity, and I was very eager to finish the brilliant work that is the “Introduction” and get to the actual content of the book!

In the first chapter, Maria Brito starts by building a bridge between herself and the world of creativity, and instead of keeps this tangling of wires going through the rest of the book. Although it didn’t seem too bad at first, it soon started being a bit too much, since this is expected to be a work of non-fiction. While I do appreciate that embedding personal stories helps with a narrative, there comes a point where the two wires must separate and, to my displeasure, I didn’t see that happening, which ultimately led to my reading experience not raising up to the expectations. Also, somewhere along page 50, I decided to drop the idea of classifying the book “non-fiction” and replace it with “biographical” with a tendency of general culture instead since this is how I perceive that the narrative was heading towards.

One thing I did appreciate was the myth-debunking approach from the first chapter, where Maria Brito took 7 of the most common creativity misconceptions and once again through very persuasive/creative writing showed that they are indeed myths. This, combined with snippets of history makes the reading so enjoyable!

The last aspect that I want to highlight are the “Alchemy Lab” section notes which I found really good practice work for getting one’s creative mindset going. I highly recommend!

Special thanks to NetGalley, HarperCollins Leadership, and the author for giving me the opportunity to review the ARC, and to you, my reader, for taking the time to read this honest personal book review.

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