A review by trevert
The Yugo: The Rise and Fall of the Worst Car in History by Jason Vuic

5.0

Absolutely fascinating. It is not so much about the Yugo itself, per se, as about the insane hucksters and corporate hustlers that surrounded its boom and bust in the 80's. The story of Malcolm Bricklin alone reads like a character out of a Carl Hiassen novel, and when you mix in the Cold War politics and capitalist/communist gulfs of understanding and expectations, it becomes an amazing novel about the entire era of the latter 80's. You will feel very bad for the poor Yugo factory workers, though, who held a citywide celebration for the car's launch. After implementing 70 pages of improvements to the car, they thought they were building the greatest car that any communist country had ever offered, only to have it turn into a late night talk show running joke after the first year.

Really interesting, and definitely recommended.