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kessler21 's review for:
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
This book is about the negatives (mostly) of Amazon, Apple, Google, and Facebook. He discusses how they were able to disrupt the market and become giants, how they are now competing with each other, and who is set up to become the first company values at a trillion dollars. (Which we know Apple did in 2024)
Galloway also discusses how other business are or aren't surviving against the Big 4, and though he does delve too deep, into the class differences that does keep brick and mortar in business in high-end, middle-class areas.
Then, Galloway goes into the evils of the Big 4. How they are using our data and invading our privacy with our acceptance. How they break laws, hire lobbyists, and seek world domination.... okay maybe I took that last part a bit too far.
The worst part of the book is the author. He loves to pat himself on the back, claim that companies he was on the board failed because he wasn't listened to, and even is giving advice to the Big 4 on how to stay relevant or how to disrupt the college and education market. I rolled my eyes several times at him.
Interesting read but not great.
Galloway also discusses how other business are or aren't surviving against the Big 4, and though he does delve too deep, into the class differences that does keep brick and mortar in business in high-end, middle-class areas.
Then, Galloway goes into the evils of the Big 4. How they are using our data and invading our privacy with our acceptance. How they break laws, hire lobbyists, and seek world domination.... okay maybe I took that last part a bit too far.
The worst part of the book is the author. He loves to pat himself on the back, claim that companies he was on the board failed because he wasn't listened to, and even is giving advice to the Big 4 on how to stay relevant or how to disrupt the college and education market. I rolled my eyes several times at him.
Interesting read but not great.