A review by kaylielongley
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

4.0

Satisfying to read timeless truths from one of the marvelous marketing mavens that led me to this work! As a marketer for the last decade, I am exhausted by tactics that depend on one social media or another, without actual insight to people's psyche(s). This small but mighty book flips the script, sharing that the heart of true, life-changing marketing is service. It's not simply the right product/service/idea for the right person at the right time. Instead, it's often investing in the slow work, where brand marketing means banding together to change the culture through affiliation. Author Godin understands that people come before promotions, platforms, and pixels.

Certainly, Godin offers some general advice for the marketer, too, that I'll take to heart: It's on me to protect my full authentic self from my work, and so only a handful of people get access. Even though I am slowly breaking up with marketing in favor of library/information science, there is still so much potential in marketing. I don't regret investing in myself to learn this craft, and I will continue to write my (and others') story. Godin simply gave me some directions how.