A review by theohioan
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

3.0

Galloway brings a refreshingly down to earth perspective on the modern digital-first economy by examining how Apple, Amazon, Google, and Facebook leverage our base needs into billion-dollar businesses. Galloway takes a sledge hammer to the opulent concrete façade “The Four” have built to mask their true natures.