A review by edie_ayala
Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely

3.0

I really like this guy. Saw him first on a Ted Talks episode. The writing is nice and he has a great sense of humour. I guess, though, that like other books of this type (not just his!), once you get the idea, the rest just falls into place and there are few revelations after the first chapters.