A review by taketwolu
The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute by Zac Bissonnette

 This non-fiction takes us into the deep dive of the dark side of beanie babies. From a wild, eccentric CEO (Ty Warner), to the mass craze surrounding beanie babies, we witness the rise and fall of this pop cultural moment. 

After dropping out of college, Ty’s sales skills launched him into beanie babies, BUT, things only picked up after some white suburban soccer moms started collecting them. As popularity rose, Ty began to create an arbitrary bubble of supply and demand with “rare” or “retiring” products to drive sales and people went nuts. Unfortunately, the bubble popped as people struggled to keep up with new releases, complete collections, and deal with lies. Worth plummeted, Ty got a reality check, and beanie babies are a thing of the past. Overall, this was fascinating and oddly satisfying to read / learn about??