A review by jonnybrick
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

3.0

Three things mar this otherwise excellent book, which convincingly argues that Apple is a religion-cum-luxury brand and that Big Tech should be broken up: 1) the chapter on entrepreneurism culled from a course he runs; 2) the admission that having stocks in two of these companies helped the author out after the 2008 Crash; and 3) the iffy tone that veers from colloquial to very well researched academic paper. And one more thing: the book ought to be called The Four Horsemen but that would get it banned on Amazon.