A review by line_so_fine
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives by George Lakoff

4.0

Linguist Lakoff argues that Democrats and Progressives have to learn what Republicans have already figured out: if you control the terms of the debate, you control the debate. For instance, the fact that Republicans have used terms that sound good to most American ears (like "tax relief" or "tough on crime") make it difficult for non-Republicans because it puts them in the position of arguing against those terms instead of being able to re-define them or come up with their own terms.