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thewonderelf 's review for:
Godin's THE DIP is a quick read at 80 pages. It feels more like an essay than a book, but Godin packs a lot into those 80 pages. His point is to get you to think about where you're putting your energy, time, and resources (like money) and whether or not those pursuits are worth it. In this at least, he succeeds. But for those of us who aren't intimately familiar with marketing and business lingo, some of the ideas are a little hard to grasp. Despite this, the book is still worth the read.