A review by carolefort
Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It by Brian Dumaine

4.0

Bezonomics: How Amazon Is Changing Our Lives and What the World’s Best Companies Are Learning from It by Brian Dumaine extensively describes how Amazon has taken over the online shopping business from almost all competition. That being the reason there are lawsuits all over the world to punish the company for unlawful competition practices. We also learn quite a bit about Jeff Bezos himself such as his family background, education, humble beginnings of Amazon, his family, his attitude towards the importance of the customer and how he treats his staff members. Extensive research has been done by the author and sheds informed light on the Amazon we do not know. Very informative and well-written. Highly recommend.