A review by thejuliancrossonhill
Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business by C.C. Chapman, Ann Handley, David Meerman Scott

informative inspiring fast-paced

4.5

This is an older book on content marketing. As such, some of the info is dated due to the many changes happening in digital marketing but the core ideas are still applicable and solid. If you can overlook the outdated technical aspects, this book provides solid how-to for creating and executing a winning content marketing strategy.